Popping ONF Campaign

After a successful launch of ONF’s spring comeback album, WM Entertainment commissioned Stage Bridge and Platform again for ONF’s fall comeback album “Popping.”

Building upon the exposure gained from the initial campaign earlier in the year, Platform coordinated press coverage across several high-profile outlets such as Rolling Stone, Harper’s Bazaar, Euphoria and Apple Music. The end result was insightful editorial, digital marketing support and social media exposure to help maximize the PR campaign’s impact.

Services from Stage Bridge for the ONF “Popping” album campaign included real-time translation for email, SNS and Zoom communication; invoicing as part of the global contract, international PR and marketing support, as well as video production and live translation for Rolling Stone’s digital concert.

PR COVERAGE:

• 1883 Magazine

• Buzzfeed Daebak Weekly

• Rolling Stone Korea

• Rolling Stone ONF LIVE Performance

• Twitch TV

• Euphoria Magazine - Cover Story

• The Wrap

• Apple Music - The Chart Show

PRESS PICKUP:

Forbes - Ateez, Red Velvet, ONF, TXT and Justin Bieber: Hits Making Moves on the World Songs Chart

TIDAL K-pop Hits - Curated selection of K-pop’s latest, greatest smashes

Yahoo - K-pop Group ONF on New Album