Oh My Girl Campaign
Stage Bridge in partnership with U.S. agency Platform provided the k-pop group OH MY GIRL with high quality, customized international PR services that included global media exposure and digital promotions that highlighted the group and enhanced international audience awareness.
Success for the 1-month spring album campaign was achieved by utilizing strategic relationships with major industry outlets, agencies, networks and labels. The end result was insightful editorial, digital marketing support and social media exposure to help maximize the PR campaign’s impact.
Stage Bridge provided invaluable support in helping the PR agency and Korea-based artist overcome language and cultural barriers through our systemized global business support services and international PR relationships.
Services for the spring album campaign included real-time translation for email, SNS and Zoom communication; invoicing as part of the global contract, international PR and marketing support, as well as short-form video production for media outlets like Cosmopolitan, Buzzfeed, and Esquire.
PR COVERAGE:
Elle - Song Association
Cosmopolitan - TikTok Challenge
Seventeen - Superlatives
Good Housekeeping - Highly Debatable Questions
Sirius XM - 88Rising & Pandora
PRESS PICKUP:
NME - OH MY GIRL unveil quirky music video for ‘Dun Dun Dance’
Allure - OH MY GIRL Shares Their Favorite Beauty Moments
Soompi - OH MY GIRL snags 3rd Win for ‘Dun Dun Dance’